Martin Egri Brands. Business. Growth.

About me

I’m Martin — a Prague-based brand and business strategist with 10+ years of hands-on experience across FMCG, retail, and hospitality — helping businesses shape bold strategy and turn it into scalable growth.

From scaling a restaurant business from 5 to 11 locations to leading ORLEN’s Stop Cafe brand across 360+ retail locations in Czechia, my experience spans both small and large-scale businesses. I develop campaign strategies and creative directions for rollout across 7 European markets. I combine business thinking, brand building, and operational execution to turn ideas into scalable initiatives.

That brings results.

Education – Business Meets Innovation

I bring a unique academic blend that bridges strategic business thinking with marketing and innovation-driven project leadership.

Master's in Project and Process Innovation Management Masaryk Institute of Advanced Studies, Czech Technical University in Prague (CTU / ČVUT) Focus on innovation design, agile leadership, and innovation project management. CTU is one of the oldest technical universities in the world and consistently ranks among the top 500 globally.

Bachelor’s in Business & Retail Management Faculty of International Relations, University of Economics and Business, Prague (VŠE). Specialized in strategic retail, marketing, business development, and international trade. VŠE is ranked as the best business school in Central and Eastern Europe by Eduniversal, holds AACSB accreditation (placing it among top 6% of business schools worldwide) and is regularly ranked by the Financial Times (top 50).

This dual academic foundation empowers me to approach challenges with both strategic business insight and technical precision — delivering tangible, measurable value to organizations.

PRINCE2 7^th Edition Certified in PRINCE2 (PRojects IN Controlled Environments), a globally recognized project management methodology used across industries.

Professional Experience

Retail Brand Manager – ORLEN (2025–now) Prague, Czechia Leads the Stop Cafe brand across 360+ locations within ORLEN, the largest fuel station network in the Czech Republic. Leads the Czech implementation of brand and product initiatives across food & beverage, including seasonal campaigns, private-label products and premium food collaborations. Owns 360° campaign activation, coordinating internal teams and external agencies from concept development through in-store execution. Develops master campaign concepts that are localized and rolled out across 7 European markets, connecting brand strategy with large-scale physical retail execution.

Strategic Account Lead (2023–2025) Prague & Bratislava (hybrid) Orchestrated cross-functional teams to deliver integrated B2C marketing campaigns across the Czech and Slovak markets. I bridged the gap between complex client business objectives and creative execution, managing high-level KPIs, financials, and stakeholders to drive measurable brand performance and growth.

Marketing & Brand Manager – meGusta Restaurant Network (2013–2023) Martin, Žilina, Rajecké Teplice, Slovakia Spearheaded full-scale marketing operations for an 11-location network. Beyond branding, I defined the strategic positioning and complete assortment architecture for Idylika and FLÁMM, ensuring a seamless product-market fit. This holistic approach drove significant growth and earned prestigious industry validation: Visa Top Shop 04/2023, Great Taste Awards (3 stars), and Silver & Bronze Beer Crown 2020.