Martin Egri Marketing Management & More

Bridging the gap between business development and strategic marketing through expert project management in the retail and hospitality sectors.

Strategic lead with a relentless focus on operational excellence. I transform ambitious business visions into measurable market success — backed by 10+ years of delivering high-impact results.

About me

I’m Martin — a Prague-based strategist focused on the architecture of business growth. With over a decade of experience blending strategic insight with disciplined execution, I transform complex challenges into clear, actionable results — helping businesses grow, thrive, and stand out.

Education – Business Meets Innovation: I bring a unique academic blend that bridges strategic business thinking with marketing and innovation-driven project leadership.

Master's in Project and Process Innovation Management Masaryk Institute of Advanced Studies, Czech Technical University in Prague (CTU / ČVUT) Focus on innovation design, agile leadership, and innovation project management. CTU is one of the oldest technical universities in the world and consistently ranks among the top 500 globally. (Expected completion: June 2026)

Bachelor’s in Business & Retail Management Faculty of International Relations, University of Economics and Business, Prague (VŠE). Specialized in strategic retail, marketing, business development, and international trade. VŠE is ranked as the best business school in Central and Eastern Europe by Eduniversal, holds AACSB accreditation (placing it among top 6% of business schools worldwide) and is regularly ranked by the Financial Times (top 50).

This dual academic foundation empowers me to approach challenges with both strategic business insight and technical precision — delivering tangible, measurable value to organizations.

PRINCE2 7^th Edition Certified in PRINCE2 (PRojects IN Controlled Environments), a globally recognized project management methodology used across industries.
Professional Experience: Retail Brand Manager – ORLEN (2025–now) Prague, Czechia Leads the Stop Cafe brand across 360+ locations within ORLEN, the largest fuel station network in the Czech Republic (440 stations). Drives brand growth through strategic marketing initiatives, delivering high-impact assets and coordinating internal teams and external agencies to enhance customer engagement and strengthen market presence. Oversees the development of master campaigns that are localized and rolled out across 7 additional European markets where the ORLEN Group operates.

Strategic Account Lead (2023–2025) Prague & Bratislava (hybrid) Orchestrated cross-functional teams to deliver integrated B2C marketing campaigns across the Czech and Slovak markets. I bridged the gap between complex client business objectives and creative execution, managing high-level KPIs, financials, and stakeholders to drive measurable brand performance and growth.

Marketing & Brand Manager – meGusta Restaurant Network (2013–2023) Martin, Žilina, Rajecké Teplice, Slovakia Spearheaded full-scale marketing operations for an 11-location network. Beyond branding, I defined the strategic positioning and complete assortment architecture for Idylika and FLÁMM, ensuring a seamless product-market fit. This holistic approach drove significant growth and earned prestigious industry validation: Visa Top Shop 2023, Great Taste Awards (3 stars), and Silver & Bronze Beer Crown 2020.