Online Ordering Platform

A Custom-Built Platform for Smart Restaurant Ordering

Long before food delivery platforms became mainstream, we launched a custom online ordering system tailored for a restaurant chain with specific needs. I led the UX concept, logic design, and project implementation — from development to content, promotion, and staff training.

The result was a fast, user-friendly system allowing 3-click ordering, pre-orders for the week, loyalty programs, automated communications, and zone-based delivery. All while reducing commission fees by up to 83% compared to dominant third-party portals.

The system wasn’t just functional — it became a core tool for customer retention and direct digital marketing. And it positioned the restaurant chain ahead of its time in terms of digital innovation.